← Back to work

Tool

A reporting dashboard that turns raw data into a weekly readout

Client
Anonymised client
Industry
Reporting & analytics
Team size
Not disclosed
Location
NZ

The problem.

Performance data was scattered across platforms, so getting a straight answer to "how did we do this week?" meant pulling numbers by hand from several tools and hoping they lined up.

What we built.

A custom reporting dashboard that pulls the data together and renders a clear weekly readout: deliverability at a glance and a per-flow performance breakdown, built around the metrics that matter and owned by the business.

How it works.

  1. Pull the data

    Connected the campaign and operational data sources into one place.

  2. Shape the metrics

    Defined the numbers that matter, not vanity stats.

  3. Render the readout

    A clear weekly dashboard: deliverability summary and per-flow breakdown.

  4. Owned

    Runs on their own infrastructure, theirs to keep.

Tell us what’s slowing you down.

A short conversation, then a clear plan for what we’d build. No pitch, no jargon.