Built for your business.
Not everyone else's.
The app your customers use, built around how you work and not a generic platform with your name on it. When it's done, it's yours.
A custom web app is the software your customers use: a portal, a booking flow or a membership, built around how you work and handed to you to own outright.
We don’t have a product to sell you. We build the one tool your business needs, shaped to how you already work. Maybe that’s a client portal, a booking flow, or a membership app. More often it’s the thing no off-the-shelf software sells, because it only makes sense for you. If you can describe how it should work, we can build it.
Why bespoke
Your business deserves software that’s designed for it.
The client experience is someone else’s software
What your customers log into, book through or pay on is a generic platform you rent, with your logo bolted on. It works, but it isn’t yours.
You want to productise what you do
You’re ready to turn your service into something people can book, subscribe to or use on their own. Off-the-shelf won’t bend that far, and the app stores want their cut.
What you want to offer doesn’t exist yet
You’ve pictured something to give your customers that no off-the-shelf tool does. The only way to offer it is to build it.
What you end up with
We build using standard tech, so you’re never stuck with us.
We build on open, widely-used tools. Nothing proprietary, no licence fees. It runs on infrastructure you control, and any competent developer can pick it up. When we hand it over, you get the code, the docs and the keys.
Who it’s for
Sound familiar?
You’ve outgrown the workaround
You’ve run on spreadsheets and stitched-together tools long enough. The data’s there, the process is understood. It just needs a real system behind it.
You’re paying too much for software that almost fits
You’re on a platform that nearly works. You’ve switched off half of it and built workarounds for the rest. A focused app you own often costs less within a couple of years.
You know exactly what you need
You’ve thought it through. You know what it has to do and what it replaces. You need someone who’ll build it cleanly, not argue you out of it.
Frequently asked questions
What we get asked most often:
How long does a custom web app take?
Most projects run 8–14 weeks from kick-off to launch. Simpler builds are faster, ones with several integrations take longer. We set the timeline before we start, not mid-project.
What’s the typical investment?
Scoped projects start from $15k NZD. The right number depends on complexity, integrations and how much ongoing support you want. We quote fixed-price once we understand the scope properly.
Do I own the code?
Yes. You own everything we build: the code, the database, the documentation. No licence fees and no ongoing dependency on us to keep it running.
Can you look after it after launch?
Yes. You can keep us on to handle changes, updates and monitoring, or hand it to your own developer. The codebase is documented either way.
What if I already have a developer?
Then we work alongside them. We can lead the build and hand over, pair with them throughout, or scope specific parts for them to carry on.
Tell us what’s slowing you down.
A short conversation, then a clear plan for what we’d build. No pitch, no jargon.